PFDA Annual Convention & Expo

June 8-11 , 2025 

Wind Creek Resort & Casino
77 Wind Creek Blvd, Bethlehem, PA 18015

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Program

The 2025 PFDA Convention & Expo has something for everyone. The registration fee allows you to attend all Convention functions. Included in the spouse/guest fee is access to seminars, all programs, lunch and the exhibit hall. 


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2025 Service of Remembrance - Form

Join us as we honor PFDA members and loved ones whom we've lost in the last year. The ceremony will be June 10th, and we welcome you to invite family members of those who have passed. 

 

J. Tomon



2025 Service Awards - Funeral Director Form - Funeral Home Form

Be recognized as a PFDA member funeral director and/or funeral home that has reached an important milestone in your dedicated service.
The ceremony will take place in person on June 10th! 

 


Silent Auction 3

Donate to our Silent Auction! - Silent Auction Form
We have a great turn out every year for our Silent Auction thanks to you all! 

 

 

 

Convention Schedule

See below for Speaker Bios and CE Session Descriptions
Sunday - June 8, 2025
4:00pm – 6:00pm Registration Desk Open
7:00pm – 9:00pm President’s Welcome Reception

 

Monday - June 9, 2025
7:30am - 4:00pm Registration Desk Open
7:30am - 10:00am Complimentary Coffee Bar
9:00am - 10:30am C.E. Session (1.5 Credits) - Active Shooter Training
By: Trooper First Class Nathan T. Branosky
Public Information Officer, Pennsylvania State Police
11:00am Silent Auction Opens
1:30pm - 3:00pm C.E. Session (1.5 Credits) - OSHA Compliance/Training
By: Paul Harris
President/CEO of Regulatory Support Services
4:00pm - 6:00pm Past President/Local Association Cocktail Reception

 

Tuesday - June 10, 2025
7:30am - 4:00pm Registration Desk and Silent Auction Open
7:30am - 10:00am Complimentary Coffee Bar
9:00am - 9:30am PFDA Annual Business Meeting
9:30am – 10:00am Service Awards Recognition Ceremony
10:00am – 10:30am PFDA's Annual Service of Remembrance
11:00am – 2:00pm Exhibit Hall Open
11:30am – 1:30pm Complimentary Luncheon With Exhibitors
2:30pm – 4:00pm KEYNOTE C.E. Session (1.5 Credits) - ACTIONS SPEAK LOUDER THAN WORDS:
Understanding the Importance of Effective Nonverbal Communication in the Funeral Service Industry
By: Jan Hargrave
Jan Hargrave and Associates
4:30pm – 7:30pm Live Music with Silver Fox - Vendor Booths will be open

 

Wednesday - June 11, 2025
8:30am - 4:00pm Registration Desk and Silent Auction Open
8:30am - 10:00am Complimentary Coffee Bar
9:00pm - 11:00am C.E. Session (2 Credits) – Child Abuse Requirement
By: Joseph Marsaglia
11:00am - 2:00pm Exhibit Hall Open
11:30am - 1:30pm Complimentary Luncheon With Exhibitors
12:00pm Silent Auction Bidding Closes
2:30pm - 4:30pm C.E. Session (2 Credits) - “Gaining the Edge” Perfecting the Little Things That Make a Big Difference in Decedent Care
By: Wallace P. Hooker CFSP, MBIE
Family and Friends Funeral Home
4:30pm Cash Prize Drawing & Close Of Convention
6:30pm - 7:00pm Annual Board Reception
7:00pm Annual Board Installation & Dinner

 

Speaker Bios and CE Session Descriptions

ACTIONS SPEAK LOUDER THAN WORDS: Understanding the Importance of Effective Nonverbal Communication in the Funeral Service Industry

ACTIONS SPEAK LOUDER THAN WORDS: Understanding the Importance of Effective Nonverbal Communication in the Funeral Service Industry

By: Jan Hargrave - Jan Hargrave and Associates

Body language expert Jan Hargrave teaches you the ways YOUR body communicates with the world around you. As the nation’s leading behavioral authority and body language expert, Jan can teach you the skills you need to “read” your families, your associates, and everyone around you. Jan is the author of 5 best selling books, Let Me See Your Body Talk, Freeway of Love, Judge the Jury, Strictly Business Body Language, and Poker Face. 

“When it comes to success or failure, what you say often matters far less than how you say it.”

Bio: She has shared her expertise about body language, persuasion and influence with the New York Times, NBC News, ABC News, CBS News, Fox Television, the Steve Harvey Show, The Lifetime Channel, E-Entertainment, Television and dozens of popular magazines such as Cosmopolitan, Glamor, People, InTouch Weekly, Us Weekly, Life & Style, First for Women, The Forensic Examiner, Golf Magazine and others. Jan has consulted with fortune 500 companies like Starbucks, Hanes, Noble Oil, and more. Jan describes the “hidden messages’ you use in your everyday life and shows you how to stop the lies and uncover the truth-in any conversation or situation.

Active Shooter Training

Active Shooter Training

By: Trooper First Class Nathan T. Branosky - Public Information Officer, Pennsylvania State Police

Trooper Branosky retired from the Army National Guard after 20 Years of Service. Veteran of both Afghanistan and the Middle East. He is a graduate of DeSales University with a Bachelors’ Degree in Nursing. With over 20 Years of Service in the Pennsylvania State Police his past assignments include: Troop K, Philadelphia / Troop M, Fogelsville (Lehigh County) / Troop M, Belfast (Northampton County) / and current assignment Troop M, Bethlehem as the Troop M Public Information Officer.

Past details have included the Governors Convention Security Detail in Philadelphia, and Civil Unrest details in both Baltimore, Maryland and Philadelphia, Pennsylvania.

Trooper Branosky is happily married to his wife Rose for 23 Years. They have a son in his final year in college and a daughter who will be attending college in the fall.

In his free time, trooper Nathan Branosky enjoys being a high school basketball official.

Child Abuse Requirement

Child Abuse Requirement

By: Dr. Joseph A. Marsaglia - Dean Emeritus of Pittsburgh Institute of Mortuary Science

Abused children are in urgent need of an effective child protective service to prevent them from suffering further injury and impairment. Recognizing suspected child abuse and providing a more complete reporting of suspected child abuse is essential to ensure the child’s well-being and to preserve the integrity of the family. This course will fulfill your Child Abuse CE requirement for License Renewal. 

Bio: Dr. Joseph A. Marsaglia is currently Dean Emeritus of Pittsburgh Institute of Mortuary Science as well as Chairman of the North American Division of the British Institute of Embalmers.  In addition to his administrative duties, he was Chief Operating Officer, taught numerous courses in the curriculum, and supervised the clinical embalming practicum.  He holds a bachelor’s degree in business, a master’s degree in education, and a doctorate degree in education.

In 2013 and 2014, Dr. Marsaglia served as Dean of the College of Embalming, Restorative Art, and Other Care at the International Cemetery, Cremation, and Funeral Association University in Memphis, TN.  He has presented at numerous funeral directors’ association meetings and conventions throughout Pennsylvania, Ohio, West Virginia and New Jersey.

In addition to being a licensed funeral director for 40 years, he is also a Certified Funeral Service Practitioner; Certified Funeral Celebrant: and Certified Crematory Operator.  He is a past president of the Allegheny County Funeral Directors Association (1990) and served as the delegate leader on several professional related exchange trips to the Soviet Union, Middle East, Far East and Europe.

Having completed a disaster management course in1985, Dr. Marsaglia participated in the recovery of the U.S. Air Flight 427 crash in Pittsburgh in 1994, and participated in recovery at Kobe, Japan earthquake in 1995. In 1987 he received certification in eye-enucleation through the University of Pittsburgh School of Medicine.

Before entering funeral service, Dr. Marsaglia served four years in the United States Marine Corps achieving the rank of Sergeant and served on the Philadelphia Police force for 4 and 1/2 years.

“Gaining the Edge” Perfecting the Little Things That Make a Big Difference in Decedent Care

“Gaining the Edge” Perfecting the Little Things That Make a Big Difference in Decedent Care

By: Wallace P. Hooker CFSP, MBIE - Family and Friends Funeral Home

This presentation covers the cases we face daily in our embalming rooms…many of which are becoming more difficult, as a result of medical interventions, diet and other extrinsic factors. The importance of quality body presentation to the future of funeral service should be of utmost concern to us all in funeral serviceWe will cover the value of the ‘pre-case analysis’, cover difficult case embalmings, as well as problem management and mitigationSoft tissue repair and facial restoration allowing for open-casket viewing will be covered in depthWe will also cover ‘minimal body treatment’ for un-embalmed bodies, allowing families an opportunity to appropriately say goodbye prior to a direct dispositionThis lecture is designed for all levels of experience with tips and techniques that can be taken back to your embalming rooms and used.   

Bio: Wallace P. (Wally) Hooker CFSP, MBIE, is the owner/funeral director/embalmer of Family & Friends Funeral Home of Wingate, IN.   Wally attended Purdue University and a graduate of Worsham College of Mortuary Science, Wheeling, IL.   He served as 2015 - 2016 President of the Indiana Funeral Directors Association and serves on the Advisory Board of Worsham College of Mortuary Science.      

   Wally has done a significant amount of trade embalming in his career.  He is routinely called on by other professionals, for technical consultation, to assist with their problem cases, restorative work, and for their family members.  Wally has a passion and reputation for quality no-nonsense embalming and facial reconstruction.  As an ‘in demand’ lecturer, Wally has shared his professional knowledge and experience with professional colleagues at eight International, 30 State, Regional Association, Canadian conventions and meetings, as well as several mortuary colleges. He is a featured writer, Embalming 101’ in Nomis Publication’s Funeral Home & Cemetery News 

He has served Fountain County, Indiana for 29 years, as deputy coroner, the past 24 as chief deputy coroner/investigator.   Wally earned his designation as a Medico-Legal Death Investigator through the Indiana Coroner Training Board in 1998. 

Wally and his wife Janet live on their family farm and have two adult children and four grandchildren.  In his spare time Wally enjoys gardening and his collection of vintage farm tractors and equipment. 

OSHA Compliance/Training

OSHA Compliance/Training

By: Paul Harris - President/CEO of Regulatory Support Services

This presentation presents the annual OSHA required training elements on blood borne pathogens and hazardous communication for formaldehyde as well as revisions to OSHA’s Hazard Communication Standard.  Also included for this presentation is a section that focuses on the annual Needlestick Safety requirements. The presentation utilizes OSHA standards, the workplace safety program, personal protective equipment and work practices and engineering controls to remove or minimize the risk of exposure, injury, and illness.

Bio: Regulatory Support Services was founded in 1994 to assist funeral homes with OSHA compliance. Shortly following our founding, services were expanded to include compliance assistance with the Federal Trade Commission’s Funeral Rule as well as state’s funeral laws and regulations. Along the way, several dental and medical clients joined our client family.

Paul received his North Carolina Funeral Service license in 1982. He worked for a funeral home in Durham, North Carolina from 1983 until 2004 when he was named Executive Director of the North Carolina Board of Funeral Service. In 2012, Paul and his wife Theresa purchased a majority interest in Regulatory Support Services and finalized purchase of all interest in the company in 2016. Outside of serving Regulatory Support Services’ clients, Paul’s interests include collecting vintage wristwatches, reading and spending time with his family. Paul and Theresa make their home in Durham and have one adult son, Pearce.

 

Registration is NOW OPEN! 

Convention Member Front Page Page 01


 
  To View the entire Member Brochure - CLICK HERE

 

 

REGISTER NOW

 

*PLEASE NOTE
To get accurate counts, this year you will be required to select if you will be attending lunch in the exhibit hall during the Convention.
Registration Fees Received  by 5/19/25 Received  after 5/19/25
PFDA Members Funeral Director $200 $250
Funeral Intern FREE FREE
Non-Licensed Employee/Spouse/Guest $100 $150
Non-PFDA Members Funeral Director $400 $450
Non-Licensed Employee/Spouse/Guest $250 $300
Other Youth (6-17 years) $50 $50
Children (5 and under) FREE FREE
Mortuary Science Student 
(must bring student ID)
FREE FREE
Day Pass Single Day pass with Lunch $150
Single Day pass without Lunch $120
CANCELLATION POLICY: Full Refunds will be made to those who call or Fax PFDA by May 26, 2025 to notify staff
they are unable to attend. A 50% refund will be granted if the cancellation request is made after May 26, 2025.

 

Exhibitors

Interested in becoming an exhibitor?  Download the 2025 Exhibitor Prospectus

 

The 2025 PFDA Convention & Expo is your best opportunity to connect with hundreds of Pennsylvania funeral directors, funeral home owners and managers, and crematory owners and managers at one event. At the PFDA Exhibit Hall, convention attendees search the trade show floor for the products and services they need to support them in the funeral service profession. PFDA develops its Convention & Exhibit Hall with you in mind. We work hard to attract the best prospective customers and keep them in the hall. A significant percentage of our attendees have control over their companies’ purchases. Our attendees represent many of the most successful funeral homes in the state.

 

Expo Hall Map png

 

FREE WITH YOUR BOOTH FEE
Free Attendee Directory • Listing On PFDA Website
Listing In PFDA Newsletter • Attendees Receive Exhibitors Directory


Your company will receive two complimentary registrations per booth purchased. Registrations for all company representatives include admission to the Expo Hall and all Expo functions. We offer Convention educational events and buffet luncheon as well. The booth rental fee does not include the ticketed function for the Board Banquet. Exhibitors will also have access to our Expo Hall Opening Day cocktail Celebration. Each exhibitor will receive 4 complimentary drink tickets. This event will be held immediately after the close of the first day of our expo hall and
continue until 6:30 pm. There will be food, live music, and a cash bar. Sponsorship for this event is available.

We hold no competing programming during Expo hours. Our show is designed to make the most of your time. No standing around waiting for sessions to break. No wondering where everyone is.

They’re in the hall... with you! We believe in keeping buyers and sellers engaged and connected during show hours.

 

 

View our growing list of Exhibitors!


Golden Considerations

 

The Dodge Co 

Spencer USA Precoa PA Military Honors
PIMS CORE Loyal Christian Benefit Weaver Memorials Vantage Point
Federated Fiducial Logo Frigidfluidlogonew Parks Garfield Refining 1 C J Financial
Shiva Shade Aerial Ashes
Ring Ring
Thumbies Messengerco Messenger Co Messenger Bass Eff Thumbies Less Text Color
FDL Logo Treasured Memories
Trout Cpa Web Large 01
Funeral Home Gifts Starmark Local
Cincinnati Equitable Life Insurance Batesville
Thankafter
Tukios Vischer Funeral Supplies Logo

 

Annual Conference Exhibitors

None at this time.

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Sponsors

 We have amazing sponsorship opportunities available in 2025! 

Become a Sponsor

Sponsor sign silverfox

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badges

sponsor signage breakfast

 

 

 

 


View our Current Sponsors Below!

Sponsorships Available: Cost:
*Special Event
Expo Hall Cocktail Reception
All vendors and sponsors are invited to kick off PFDA’s Expo Hall Opening Day, the Expo Reception is Tuesday, June 10th from 3:30-6:30. Join PFDA members and their guests as they enjoy live music, cocktails and food while networking with colleagues. Sponsorship for this event includes event signage and program recognition as well as 5 minute mic time, and mentions throughout the program.
$5,000 (1 available)
Networking Lunch
Stand out as one of the networking luncheon sponsors, providing PFDA Convention attendees with hearty and healthy options for their lunch break in the exhibit hall on Tuesday, June 10th and Wednesday, June 11th. The networking lunches offer sponsors, exhibitors, and attendees alike the opportunity to partake in great food and conversation. Food will be provided by Wind Creek Bethlehem during each lunch, and sponsors will be recognized with signage both onsite and in Convention materials in print and online.
$5,000 (2 available)
*SOLD OUT* Registration Bags
Keep your company in the hands of every PFDA Convention attendee by sponsoring the official PFDA Convention registration bag. This bag will be presented to each and every attendee when they register for the convention. The bags are often used by attendees throughout the show to carry their information and materials. Lightweight totes will display your company’s logo and important information. Designs will be reviewed by the sponsor prior to manufacturing.
$3,500 (1 available)
*SOLD OUT* Name Badge Holder
Keep your company front and center throughout the PFDA Convention by sponsoring the official name badge holders. Name badges will be designed to prominently include your company’s logo, and every attendee will be required to wear their name badge to gain entry to the events and sessions during the duration of the convention, including all activities in the exhibit hall.
$3,500 (1 available)
*Special Event
President’s Welcome Reception

A tradition to kick off PFDA’s Convention, the President's Welcome Reception is an evening event on Sunday, June 8th located onsite at the Wind Creek Bethlehem. Join PFDA members and their guests as they enjoy cocktails and hors d'oeuvres while networking with colleagues.
$3,500 (1 available)
*SOLD OUT* Keynote Speaker
Support the PDFA Convention at the heart of its function, the programming. Sponsor our Keynote Speaker for 2025! Includes company logo on signage with Keynote.
$3,500 (1 available)
General Session
Engage with renowned national speakers. The 2025 speaker and session line-up are sure to be well received by the hundreds of funeral directors in attendance. Includes company logo on signage with Speaker. 
$2,500 (4 available)
Coffee & Breakfast
Brighten PFDA Convention-goers’ mornings with a freshly brewed array of coffees and teas and satisfying breakfast. Beverages and breakfast will be provided by Wind Creek Bethlehem each morning: Monday, Tuesday, and Wednesday. Sponsors will be recognized with signage both onsite and in Convention materials in print and online.
$2,500 (3 available)
*SOLD OUT* Floor Decals
Help PFDA Convention attendees find their way to the important places they need to be during the 2024 Convention. Custom decals will show your company’s logo and message. These large, highly visible decals will be used throughout the hotel and expo hall to help guide attendees, while at the same time featuring your company’s key information. Designs will be reviewed by the sponsor prior to manufacturing and set-up.
$2,000 (1 Available)
Passport Card
Maximize The Volume Of Traffic To Your Trade Show Booth!
Once again, we’ll have our Passport to Discovery! 
Passport cards will be included in each funeral director’s registration bag.
To be eligible for the Passport drawing ($1,000 cash), funeral directors must visit all the vendors listed on their Passport card and receive a sticker.
We encourage you to participate in this year’s Passport game, the card fill up quickly in 2024, get your spot today!
$150

 

Precoa

 

Weaver Memorials

Ddmp Vantage Point Frigidfluidlogonew
Garfield Refining 1 Thumbies Messengerco Messenger Co Messenger Bass Eff Thumbies Less Text Color FDL Logo Starmark Local
Cincinnati Equitable Life Insurance Trout Cpa Web Large 01 Thankafter    

 

Annual Conference Sponsors

None at this time.

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We are back at Wind Creek Bethlehem for 2025!

Wind Creek Hotel Wind Creek Casino

Wind Creek
Resort & Casino
77 Wind Creek Boulevard
Bethlehem, PA 18015


 

Wind Creek is a AAA Four-Diamond hotel that features two towers with over 550 combined guest rooms including 50 suites - each containing premier bedding, personalized toiletries, FREE high-speed internet, concierge services and access to a glass-enclosed indoor pool, outdoor terrace, Spa at Wind Creek and unsurpassed convenience with everything under one roof.



Wind Creek Casino


Hotel Accommodations

Convention attendees will be making reservations directly with hotel by contacting the Wind Creek Hotel’s Reservation Department at (484) 777-7777 and should be identifying themselves as attendees of PFDA Convention to receive special group rate. Rooms will be assigned based on availability.
Please request ADA if needed. 

Room Rate: $159.00 plus applicable sales tax

 

 

*There are directional signs in the parking lot to the Hotel lobby. The Hotel parking lot is on the opposite side of the Casino entrance. (If you enter under the giant bridge that says Wind Creek, that is the casino entrance, stay to the left and follow the signs to the hotel lobby.)